I attended the launch of a new NFU campaign: Farming Delivers
Firstly, the visual aspect of the campaign was simple,vibrant and grabbed your attention. Upon reading the campaign report, it is simply powerful and to the point. Talking to a complete array of industry leaders at the launch, it became rapidly apparent that their is certainly a healthy feeling of industry optimism in the air, fresh ideas, support and enthusiasm. The report certainly captures this mood…
But for myself, I am absolutely delighted to see that the report recognises and puts agricultural careers in focus! Currently the industry is nervous about the serious lack of new blood considering an agricultural career. This report will encourage all corners of agriculture to ask itself, how can we attract new entrants?